The Digest: Fairfield County Marketing & Media Pros

Good morning, this is a curated resource for senior marketing and media professionals in Fairfield County. The goal is simple: to share top industry stories, relevant local news, highlight opportunities, and build our professional community. Let's get started.

Top Stories

Taylor Swift’s first podcast appearance (literally) breaks the internet: Taylor Swift likes to put on a spectacle, and her first-ever podcast appearance did not disappoint. The singer-songwriter drew more than 1.2 million concurrent viewers during the YouTube premiere of her appearance on boyfriend Travis Kelce‘s New Heights podcast.

MSNBC gets new name and logo in major shakeup, Rachel Maddow reacts: MSNBC, which ranks second to Fox News in cable news, has long been tied to the larger NBC news operation. MSNBC will rebrand as My Source News Opinion World, or MS NOW, a move that conflicts with previous claims from NBCUniversal that the network would be allowed to keep its name amid the shift. NBC's iconic peacock logo will no longer be used for the cable-news network, either.

Local News

Indeed Reports Q2 Revenue Decline: Stamford-based job search giant Indeed reported a decline in second-quarter revenue. The report cited "uncertain economic conditions" and a new pricing model as factors. Despite this, the company's parent, Recruit Holdings, noted that job seeker activity and applications continued to increase. This highlights a key challenge for local B2B marketers: adapting to a changing economic landscape while focusing on user engagement, even as paid revenue slows.

Industry Research

UConn Marketing Professor's Research on New Brands: Research from a UConn marketing professor reveals that consumers use a combination of their perceptions of a new product and the ambiguity of the new brand to justify their choices. The study, which tested cookies and other products, found that a brand's newness can be an advantage. For marketers, this reinforces the importance of building a strong, clear narrative even with an emerging brand.

Upcoming Events

SCORE Fairfield County Webinar on Branding: SCORE Fairfield County is hosting a free webinar titled "Launch Your Own Brand - The Fastest Way to Supercharge Any Business" on Tuesday, August 19th, from 9:00 a.m. to 10:00 a.m. The session focuses on the fundamentals of brand development.

AMA Connecticut's August Coffee and Conversations: The AMA Connecticut chapter is holding a networking event on Thursday, August 28th, from 5:30 p.m. to 7:30 p.m.

Local Jobs

Vice President, Digital Marketing Creative | SPECTRUM | Stamford, CT

Managing Director, Marketing Performance, Technology, & Analytics (M3) | Save The Children | Fairfield, CT

What’s Next?

This digest is a starting point. The goal is to build a community of senior marketing and media professionals in Fairfield County. If you have news to share, a campaign to highlight, job opportunities, or an event to promote, please email me at [email protected] 

Best,

Shawn