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- The Digest: Fairfield County Marketing & Media Pros
The Digest: Fairfield County Marketing & Media Pros
Critical insights, local highlights, new opportunities.
Shawn Kallet
December 22, 2025
Welcome to this week’s edition of The Digest.
Holiday vacation? It's a busy week for media giants. Paramount is doubling down on its bid for Warner Bros. Discovery, now with explicit backing from Larry Ellison, who remains convinced that its offer beats Netflix's.
Meanwhile, Netflix isn't sitting still. They've inked exclusive deals for video podcasts in a play to take them from YouTube. They acquired rights to three of Barstool Sports’ podcasts, further blurring the lines between audio, video, and streaming. This move fuels the debate sparked by The Verge this week: Is it finally time to retire the word "podcast" now that they are increasingly a visual medium?
The creator economy also continues to evolve. Ad Age highlights how local CT brand/creator Dairy Boy is pioneering the next phase of creator-led brands, shifting focus from the founder's face to selling an entire lifestyle and aesthetic. And for traditional news publishers looking to reach younger audiences, Nieman Lab suggests news creators might be the key to getting back in the ring.
Connecticut's marketing chief, Anthony Anthony, announced he is stepping down from his state role to open a consultancy. He departs after a successful tenure, perhaps best known for his "pizza-fueled" campaign that he says helped "change the perceptions of Connecticut."
It's the holidays, so our events calendar is taking a break until January. But the job market is heating up. Check out new senior roles this week at Cannondale, NBC Sports, Primo Brands, and Spectrum.
Last but not least, this week’s video features in-depth interviews with MrBeast and Mark Rober about their business empires. Great longer watch to learn about the best business strategies in the creator economy for commercializing content.
That’s it for this week. Enjoying this newsletter? Please feel free to share with others and let me know your thoughts.
Events
Happy Holidays! The events calendar is off until January.
Local Jobs
***NEW*** Director, Digital Performance Marketing | Cannondale | Wilton
***NEW*** Sr. Creative Director | NBC Sports Marketing | Stamford
***NEW*** Director, Partnerships | Primo Brands | Stamford
***NEW*** Director, Category Management | Primo Brands | Stamford
***NEW*** Vice President, Commerce Creative | Spectrum | Stamford
Producer | vineyard vines | Stamford
Director, Customer Marketing – Mass | Conair | Stamford
Vice President, Media Planning | Mastercard | Purchase NY
Director, Client Service, Media | Kantar | Norwalk
Vice President Marketing | Arccos Golf | Stamford
VP, Digital, Global Partnerships | TKO Group | Stamford
Video of The Week
MrBeast & Mark Rober Break Down Their Billion Dollar Empires - Jon Youshaei
Both MrBeast and Mark Rober have successfully diversified their digital content empires into multi-faceted businesses, mirroring Walt Disney's strategy of leveraging intellectual property across various platforms and products. Jon Youshaei shares the ultimate inside look at the business operations and strategies of the biggest creators in the world.
What’s Next?
This digest is a starting point. The goal is to build a community of senior marketing and media professionals in Fairfield County. If you have news to share, a campaign to highlight, job opportunities, or an event to promote, please email me at [email protected]
Best,
Shawn
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