The Digest: Fairfield County Marketing & Media Pros

Local insights, global trends, new opportunities.

Author

Shawn Kallet
November 24, 2025

Welcome to this week’s edition of The Digest for Fairfield County Marketing & Media Pros.

With the holidays upon us, I wanted to let you know how thankful I am for all of you reading this newsletter. It started as an exercise. A test, really. Could I publish four weeks in a row without losing interest? Well, this is week 15 in a row of publishing and almost 20 editions published overall.

Every new subscriber, every note with feedback, every job listing or article that you share, motivates me to keep publishing, improving, and seeking new ways to make it valuable for you.

So, thank you to everyone for reading, sharing, and helping build our community of Fairfield County Marketing & Media Pros.

Happy Hour News

Calendars fill up quickly in December, so we are skipping the holiday happy hour this year for Fairfield County Marketing & Media Pros. We want to bring the community together without adding to your holiday calendar chaos after work.

Instead, we’re trying something new: Holiday Office Hours.

Join us at Third Place by Half Full for an afternoon (or two) of light co-working and holiday cheer that supports a good cause. With so many families in need right now, we’re proud to support the Jewish Family Services of Greenwich Holiday Drive.

Last year, they provided gifts and essentials to 300 under-resourced families. We want to help them top that number.

Here is the deal:

🎁 Donate: Purchase an item from the JFS Amazon Wishlist.

👀 Show Up: Come to Office Hours on 12/5 or 12/12.

🍺 Drink Up: Show us your donation receipt, and your coffee or beer is on us.

The Details:

▶️ What: Holiday Office Hours (Co-working, networking, & charity)

▶️ Where: Third Place by Half Full, 575 Pacific Street, Stamford

▶️ When: 1:00 PM - 5:00 PM

▶️ Dates: Friday, Dec 5th & Friday, Dec 12th

▶️ RSVP Free: Dec 5th RSVP | Dec 12th RSVP

Happy Thanksgiving!

That’s it for this week. Enjoying this newsletter? Please feel free to share with others and let me know your thoughts.

Top Stories

How Google is disrupting itself to beat OpenAI

When OpenAI unleashed ChatGPT, it awoke Google from its slumber. As Google now reimagines its business in the age of AI, big questions lie ahead.

www.businessinsider.com/google-openai-gemini-chatgpt-ai-search-future-web-2025-11

Post-social media

It's time to rethink what the feed is for.

www.milkkarten.net/p/social-media-followers-feed

Creator Economy Ad Spend Projected To Hit $37B This Year, IAB Report Says

The creator economy ad market will hit $37B this year – four times as fast as the overall media industry, according to an IAB report.

deadline.com/2025/11/iab-2025-creator-economy-ad-spend-report-1236623395/

Marketers move to bring transparency to creator and influencer fees

What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid. 

digiday.com/media/marketers-move-to-bring-transparency-to-creator-and-influencer-fees

Fairfield County Spotlight

What's open and closed on Thanksgiving Day 2025 in Connecticut

The federal holiday affects grocery stores, retail chains, liquor stores, schools, banks and government offices.

www.ctinsider.com/news/article/whats-open-closed-thanksgiving-connecticut-2025-21196547.php

How much does UConn pay its men's basketball team? Explaining the new era of big money in college sports

UConn is believed to be among the top spenders on men's and women's basketball.

www.ctinsider.com/connecticut/article/uconn-sports-nil-revenue-sharing-basketball-cost-21192140.php

Insights

Screen Time in Tweens Predicts ADHD, Slower Brain Growth - Neuroscience News

A large, two-year study of nearly 12,000 children found that higher screen time at ages 9–10 predicts an increase in ADHD symptoms, independent of a child’s starting symptom level.

neurosciencenews.com/screentime-adhd-neurodevelopment-29964

Marketing ROI Blueprint 2025 | Nielsen

Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making confident, data-driven decisions across media.

www.nielsen.com/insights/2025/marketing-roi-blueprint-2025

Events

Holiday Office Hours for Fairfield County Marketing & Media Pros

What: Holiday Office Hours (Co-working, networking, & charity)​
Where: Third Place by Half Full, 575 Pacific Street, Stamford
​When: Friday, 12/5 & Friday, 12/12 - 1:00 PM - 5:00 PM
Free with RSVP: luma.com/hae8x5hj

luma.com/hae8x5hj

Local Jobs

Brand Manager, New to World Brand | Next Century Spirits | Remote

Brand Manager-Splash | Primo Brands | Stamford

What’s Next?

This digest is a starting point. The goal is to build a community of senior marketing and media professionals in Fairfield County. If you have news to share, a campaign to highlight, job opportunities, or an event to promote, please email me at [email protected] 

Best,

Shawn

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