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- The Digest: Fairfield County Marketing & Media Pros
The Digest: Fairfield County Marketing & Media Pros
Critical insights, local highlights, new opportunities.
Shawn Kallet
February 26, 2026
Welcome to this week’s edition of The Digest.
The media and marketing landscape is moving through a period of significant structural change. While the headlines focus on the bidding war between Warner Bros. Discovery and Paramount, the more immediate shift for many executives is happening inside their own organizations.
New data suggests a massive pivot in how Fortune 500 CMOs are building their teams. Freelancers and contractors now make up between 30% and 70% of many marketing departments. This reflects a broader move toward flexible talent models as companies also navigate the $130 billion race for tariff refunds following recent Supreme Court rulings.
On the consumer side, the competition for attention is coming from unexpected places. "Microdrama" apps are now seeing higher engagement than traditional streaming giants like Netflix and Disney+. This trend, combined with the news that podcasting has officially overtaken talk radio in listenership, highlights a audience that is increasingly favoring fragmented, specialized, and on-demand content.
In this week's edition, we cover these shifts alongside local updates for Fairfield County - including the latest on the Bridgeport soccer stadium - and several upcoming networking events in Stamford for those looking to discuss these changes in person.
This Week’s Critical Insights:
The Talent Shift: Why CMOs are moving toward a 70% freelance model.
The M&A Battle: Paramount's $31 per share bid and the implications for Netflix.
Attention Economics: How microdramas are winning the engagement war.
Local Focus: CT United FC’s stadium challenges and Stamford marketing events.
Local Jobs
***NEW*** VP, Marketing – eCommerce Business Solutions | Synchrony | Stamford
***NEW*** Partnerships Marketing Manager | Arccos Golf | Stamford
***NEW*** Senior Manager, Content Marketing | GXO | Greenwich
***NEW*** Senior Manager, Marketing Research & Insights | Spectrum | Stamford
***NEW*** Senior Brand Manager, Personal Care | Henkel | Stamford
Manager, Marketing Communications, Strategic Initiatives | Spectrum | Stamford, CT
Social Media Manager | Icon Intl. | Stamford
Senior Brand Manager, Hair | Henkel | Stamford
Senior Manager, Digital Content | Conair | Stamford
Social Media Community Manager | Rhone | Stamford
Social Media Specialist | Wren Kitchens | Greenwich
Senior Director, Customer Relationship Management and Customer Lifecycle Marketing | Spectrum | Stamford
Manager, Product Marketing - Cybersecurity | MasterCard | Purchase, NY
Sr. Creative Director | NBC Sports Marketing | Stamford
Video of The Week
Channel: Ted
Title: How to Introduce Yourself — and Get Hired | Rebecca Okamoto | TED
Published: Feb 8, 2026
First impressions matter, so how do you make yours count? Communication consultant Rebecca Okamoto outlines five simple ways to introduce yourself in 20 words or fewer, setting up any interview or conversation for those three crucial words: "Tell me more." (Recorded at TEDxNorthwesternU on April 19, 2025)
What’s Next?
This digest is a starting point. The goal is to build a community of senior marketing and media professionals in Fairfield County. If you have news to share, a campaign to highlight, job opportunities, or an event to promote, please email me at [email protected]
Best,
Shawn
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