The Digest: Fairfield County Marketing & Media Pros

This is a curated resource for senior marketing and media professionals in Fairfield County. The goal is to share top industry stories, highlight relevant local news, and build our professional community.

Top Stories

'Perfect for us': Why Major League Soccer moved its media production to Stamford — Stamford Advocate | In its 30th season, Major League Soccer’s membership has reached 30 teams, which are based across 18 states, three Canadian provinces, and Washington, D.C. But it is in Connecticut, where the league's media and broadcast production division is now based. MLS Productions is using about 10,000 square feet at The Studios at WWE — a footprint that includes studios, control rooms, green room,s and office space.

Streaming Hits Another Record High in July, Nielsen Says — The Hollywood Reporter | July was the sixth consecutive month that streamers have taken a record-high share of viewing, with 47.3 percent of all TV use, according to Nielsen. YouTube (13.4 percent) and Netflix (8.8 percent) — by themselves equaled the amount of usage for cable and easily outdrew broadcast viewing. Both hit their highest monthly marks to date, as did the Roku Channel (2.8 percent).

Local News

Influencing, online parenting communities open business doors for parents in CT and beyond — CT Insider | Layla Lisiewski, a Greenwich mother of four, understands what it’s like to be that mom looking for answers and resources. It’s what led her to become the CEO and cofounder of The Local Moms Network. In 2017, Lisiewski and her co-founder Jessica Blouin launched The Local Moms Network as a national platform. It provides information about local resources and services, ranging from window washing to car cleaning, as well as activity guides (ideal for preschoolers and after-school programs).

Industry Trends

Google makes video central to future growth with Vids — eMarketer | Google’s video creation service, Vids, has already crossed 1 million monthly active users, marking one of the fastest adoption curves among its productivity tools. Once limited to paying subscribers, the service is now open in a free tier with templates and stock assets.

B2B Brands Find Success on TikTok: While traditionally seen as a B2C platform, TikTok is a growing channel for B2B brands. Companies are using short-form video to humanize their brands, showcase company culture, and break down complex concepts into engaging, digestible content. By leveraging humor, tutorials, and behind-the-scenes looks, brands can reach a younger audience of future decision-makers.

Upcoming Events

Fairfield County Marketing & Media Pros - Oktoberfest Happy Hour | September 17, 5:30 p.m. - 8:30 p.m. | 314 Beer Garden & Wood Fired Pizza, Norwalk

Riding the Growth Curve: CPG Strategy in Motion: Join Connecticut Innovations for a networking lunch and CPG-focused fireside chat on Monday, September 15, from 11:30 a.m. to 1:00 p.m., at The Inn at Longshore (260 Compo Road, Westport, CT).

Acton Children's Business Fair, Stamford: Kids develop a brand, create a product or service, build a marketing strategy, and then open for customers at our one-day marketplace. We will host around 40- 50 booths at the Scalzi Park, 97 Bridge St, Stamford, CT 06905, USA on Saturday, 9/20 from 10:00 am – 02:00 pm.

Local Jobs

Vice President, Institutional Consulting Solutions Marketing | Morgan Stanley | Purchase, NY

Vice President, Digital Marketing Creative | SPECTRUM | Stamford, CT

Managing Director, Marketing Performance, Technology, & Analytics (M3) | Save The Children | Fairfield, CT

What’s Next?

This digest is a starting point. The goal is to build a community of senior marketing and media professionals in Fairfield County. If you have news to share, a campaign to highlight, job opportunities, or an event to promote, please email me at [email protected] 

Best,

Shawn