The Digest: Fairfield County Marketing & Media Pros

This is a curated resource for senior marketing and media professionals in Fairfield County. The goal is to share top industry stories, highlight relevant local news, and build our professional community.

Top Stories

Inside Unilever’s creative surge—how it ties to business results and what’s next — Adage | During Cannes, Nuria Hernández Crespo, chief marketing officer of Unilever Personal Care, was keeping a running tally of how the company’s award wins were faring against other top marketers. Over the course of the week, Unilever’s tally kept growing and growing.

Streaming Hits Another Record High in July, Nielsen Says — The Hollywood Reporter | July was the sixth consecutive month that streamers have taken a record-high share of viewing, with 47.3 percent of all TV use, according to Nielsen. YouTube (13.4 percent) and Netflix (8.8 percent) — by themselves equaled the amount of usage for cable and easily outdrew broadcast viewing. Both hit their highest monthly marks to date, as did the Roku Channel (2.8 percent).

Local News

Charter’s Spectrum Reach Acquires ShowSeeker — TV Tech | Charter Communications' Spectrum Reach ad sales unit has completed the acquisition of ShowSeeker, provider of a cloud-based order management system. Spectrum Reach reported that the deal will help it improve the media buying process for advertisers and strengthen Spectrum Reach’s ability to deliver innovative marketing solutions to its clients across the United States.

Industry Research

Beyond the Screen: How YouTube Influencers Shape Equity Investment Decisions. — Journal of Theoritcal and Applied Electronic Commerce Research | Social media platforms such as YouTube can influence investment decisions. Investors may watch videos on social media to learn about investment options and gain insights from other investors. YouTube influencers, who are video content creators specializing in a particular domain, can affect investment decisions.

Upcoming Events

Fairfield County Marketing & Media Pros - September Happy Hour | SAVE THE DATE - September 17, 5:30 p.m. | Location TBD

Riding the Growth Curve: CPG Strategy in Motion: Join Connecticut Innovations for a networking lunch and CPG-focused fireside chat on Monday, September 15, from 11:30 a.m. to 1:00 p.m., at The Inn at Longshore (260 Compo Road, Westport, CT).

AMA Connecticut's August Coffee and Conversations: The AMA Connecticut chapter is holding a networking event on Thursday, August 28th, from 5:30 p.m. to 7:30 p.m.

Local Jobs

Vice President, Institutional Consulting Solutions Marketing | Morgan Stanley | Purchase, NY

Vice President, Digital Marketing Creative | SPECTRUM | Stamford, CT

Managing Director, Marketing Performance, Technology, & Analytics (M3) | Save The Children | Fairfield, CT

What’s Next?

This digest is a starting point. The goal is to build a community of senior marketing and media professionals in Fairfield County. If you have news to share, a campaign to highlight, job opportunities, or an event to promote, please email me at [email protected] 

Best,

Shawn