The Digest: Fairfield County Marketing & Media Pros

Local insights, global trends, new opportunities.

Author

Shawn Kallet
November 10, 2025

Welcome to this week’s edition of The Digest for Fairfield County Marketing & Media Pros.

New job listings are available below from Henkel, Versant Sports, Spectrum, FactSet, Philips, Gartner, and Vineyard Vines. While 4Q is typically a quieter time for hiring, we’re seeing new senior-level roles open up more each week.

If you haven’t seen the new business recruitment campaign from Stamford yet, I highly encourage reading the article about how the city is trying to attract companies from NYC. Fortune favors the bold!

I’m thrilled to share a profile by Net Influencer on my company, DeepWater Strategies. The article included the first press coverage about Fairfield County Marketing & Media Pros.

If you’re already familiar with Microdramas, congrats, you’re on the tip of the spear when it comes to new trends in media. The report below, “State of Short Drama Apps 2025 Report”, offers a great deep dive into the emerging sector. For the past few months, I’ve been working with Second Rodeo Productions, one of the leading producers of Microdramas in the U.S. If you’re not familiar, get ready, because a tidal wave of change is coming faster than you can imagine.

That’s it for this week. Enjoying this newsletter? Please feel free to share with others and let me know your thoughts.

Top Stories

Definition of ‘TV’ is expanding: Here’s what the numbers say

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to Deloitte.

www.marketingdive.com/news/definition-of-tv-is-expanding-heres-what-the-numbers-say/804944

Netflix Starts Bigger Push Into Video Podcasts

The streamer has sent out dozens of requests to agents at WME, UTA, and CAA for video podcast creators.

www.hollywoodreporter.com/business/digital/netflix-video-podcasts-1236417771

Best Buy bets on sports, creators to serve up holiday gifting inspiration

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

www.marketingdive.com/news/best-buy-bets-sports-creators-serve-up-holiday-gifting-inspiration/804453

‘A safe bet’: Brands are digging into their ad archives for creative inspiration

Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.

www.marketingbrew.com/stories/2025/11/07/why-brands-like-gushers-pringles-and-columbia-sportswear-are-reviving-archival-campaigns

Fairfield County Spotlight

Stamford launches business-recruitment campaign amid uncertainty in New York City

With political and economic uncertainty looming over New York City’s business climate, Stamford is launching a marketing campaign aimed at attracting companies.

hartfordbusiness.com/article/stamford-launches-business-recruitment-campaign-amid-uncertainty-in-new-york-city

Engineering Sustainable Revenue In The Creator Economy: DeepWater Strategies

DeepWater Strategies was built on a simple but powerful premise: the creator economy deserves structure as much as it does creativity. Founded in early 2019 by media veteran Shawn Kallet, the Stamford, Connecticut-based consultancy helps brands, creators, and media companies transform digital audiences into sustainable revenue streams.

www.netinfluencer.com/engineering-sustainable-revenue-in-the-creator-economy-deepwater-strategies

Insights

State of Short Drama Apps 2025 Report

In Q1 2025, in-app revenue tripled year-over-year, reaching nearly USD $700 million. ReelShort and DramaBox maintained market leadership.

sensortower.com/blog/state-of-short-drama-apps-2025

How Marketers Are Planning To Use AI, Influencers, and More in 2026

Emplifi's latest report highlights key trends as marketers plan for the new year.

www.socialmediatoday.com/news/emplifi-state-of-social-media-marketing-report-2026-ai-ugc/804806

Events

Shaping CT's Future: Drive To ‘35 | Shaping CT's Future

If you were to look 10 years into the future, what does the state of Connecticut look like?

November 19, 2025 | 2:00 – 6:00 PM Location: CoCreate 47 John St, Stamford, CT 06902

shapingctsfuture.com/upcoming-event

Local Jobs

Brand Manager, New to World Brand | Next Century Spirits | Remote

Brand Manager-Splash | Primo Brands | Stamford

What’s Next?

This digest is a starting point. The goal is to build a community of senior marketing and media professionals in Fairfield County. If you have news to share, a campaign to highlight, job opportunities, or an event to promote, please email me at [email protected] 

Best,

Shawn

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