The Digest: Fairfield County Marketing & Media Pros

Top Stories

Who won MTV Video Music Awards for 2025? See the full winners list here. | CBS News | Ariana Grande won Video of the Year for "Brighter Days Ahead," while Lady Gaga took home the Artist of the Year award at the 2025 MTV VMAs. Sabrina Carpenter also had a successful night, winning three awards, including Best Album for "Short n' Sweet.

'Perfect for us': Why Major League Soccer moved its media production to Stamford | Stamford Advocate | In its 30th season, Major League Soccer’s membership has reached 30 teams, which are based across 18 states, three Canadian provinces, and Washington, D.C. But it is in Connecticut, where the league's media and broadcast production division is now based. MLS Productions is using about 10,000 square feet at The Studios at WWE — a footprint that includes studios, control rooms, green room,s and office space.

Local Spotlight

Westport-based broadcaster completes acquisition to become one of largest radio station owners in U.S. | CT Insider | Westport-based broadcaster Connoisseur Media has completed its deal with Alpha Media in Oregon, a transaction that makes it one of the 10 largest radio station owners in the country.

Henkel Appoints Marc Grannum Senior Vice President of Commercial Development for Henkel Consumer Brands North America | Henkel | Henkel, a leading manufacturer of well-known consumer brands including Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners, Schwarzkopf® hair care, and Dial® soaps, announced today that it has named Marc Grannum as Senior Vice President of Commercial Development for Henkel Consumer Brands, North America. Grannum is based at Henkel’s North America Consumer Goods headquarters in Stamford, CT.

Insights & Trends

Stop guessing, start growing: Master these 4 metrics | YouTube | Here are four crucial analytics in YouTube Studio that every brand should master, and more importantly, why they matter for your growth.

WTF is brands’ new investment in creator-generated content? | Digiday | Brands are turning to creator-generated content (CGC) as a means to solve for some of this. CGC is creator content commissioned by a brand that lives on the brand’s owned-and-operated channels — like user-generated content but carefully curated and owned by the brand. With CGC, brands can say exactly where the content lives and for how long. That control is something marketers have been pushing for as the creator economy continues to become a more standardized media channel.

Upcoming Events

Fairfield County Marketing & Media Pros - Oktoberfest Happy Hour | September 17, 5:30 p.m. - 8:30 p.m. | 314 Beer Garden & Wood Fired Pizza, Norwalk

Acton Children's Business Fair, Stamford: Kids develop a brand, create a product or service, build a marketing strategy, and then open for customers at our one-day marketplace. There will be 40- 50 booths at Scalzi Park, 97 Bridge St, Stamford, CT 06905, USA on Saturday, 9/20 from 10:00 am – 02:00 pm.

Local Jobs

This isn’t a job, but Google released Career Dreamer, an AI-powered tool to explore new paths based on your experience. It’s been a lot of fun to play around with!

Director, Experiential Marketing | OpenTable | Norwalk, CT

Vice President, Institutional Consulting Solutions Marketing | Morgan Stanley | Purchase, NY

Vice President, Digital Marketing Creative | SPECTRUM | Stamford, CT

What’s Next?

This digest is a starting point. The goal is to build a community of senior marketing and media professionals in Fairfield County. If you have news to share, a campaign to highlight, job opportunities, or an event to promote, please email me at [email protected] 

Best,

Shawn